Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

Show some Yaad Luv!

 Explore and Support Yaad Communities

What is Community-Based Tourism?

What is Community-Based Tourism?

What is Community-Based Tourism?

More than just tourism, it’s a way for Jamaicans to take the lead in showcasing our culture, heritage, and natural beauty.

People wave hello
People wave hello
People wave hello
People wave hello

Picture this: A warm smile greeting you in a small community, the aroma of jerk chicken on a street corner, and the sound of local music filling the air.

It’s a way to explore Jamaica that’s personal and unforgettable. It’s tourism led by Jamaicans, where every visit supports families, creates jobs, preserves traditions, and uplifts our island’s beauty. When you choose Yaad Luv, you’re not just visiting; You’re becoming part of the story.

Let’s embrace, support, and grow wi yaad.

Why Choose Community-Based Tourism?

Why Choose Community-Based Tourism?

Why Choose Community-Based Tourism?

Jamaicans Supporting Jamaicans

Jamaicans Supporting Jamaicans

Join the movement that preserves our heritage, creates jobs, and celebrates local Jamaica.

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

1

Explore Local Jamaica

When you visit a Yaad Luv enterprise, you’re guided by locals who know the stories, the secret spots, and the traditions that make their communities unique.

Mountains and river

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

2

Create Lasting Memories

Ever had a bonfire under the stars with locals? Or tasted the best home-cooked ackee and saltfish from Miss Marva’s kitchen? Community-based tourism is your chance to experience these moments and more.

People wave hello

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

3

Tourism That Gives Back

Every trip you take helps preserve Jamaica’s heritage, create jobs, and strengthen communities. It’s travel with purpose—And it feels amazing.

Sea ​​beach and vacationers

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

St. Elizabeth

Accompong Maroon Settlement

A historic Maroon village preserving culture with annual treaty celebrations.

Maroon Community

St. James

Adelphi/Content CDC

A community council focused on local development and engagement.

Community

Portland

Alligator Head Foundation

An environmental group dedicated to marine conservation and habitat restoration.

Environmental Organization

Hanover

Animal Farm and Nature Reserve

A farm and nature reserve promoting environmental education and conservation.

Farm

Trelawny

ANR Farms

A family farm specializing in sustainable agriculture and educational tours.

Farm

St. Thomas

Bath Botanical Gardens

A historic botanical garden with tropical plants, ideal for nature walks and education.

Community

Westmoreland

Beeston Spring - CCTN

A community initiative promoting cultural tourism in Beeston Spring.

Community

Westmoreland

Benta River Falls

A scenic waterfall near Negril, perfect for swimming and hiking.

Attraction

Westmoreland

Bluefields - CCTN

A coastal village fostering sustainable tourism in Bluefields.

Community

St. Thomas

Bowden Pen

A rural village offering eco-tourism and Maroon heritage experiences.

Maroon Community

St. Elizabeth

BREDS Treasure Beach Foundation

A non-profit supporting community development and sustainable tourism.

Non-Governmental Organization

St. Elizabeth

Brooks Farms and Adventures

An agricultural and adventure destination offering farm tours and eco-experiences.

Community

Trelawny

Bunkers Hill Cultural Xperience

A community tourism initiative in Bunkers Hill featuring cultural tours and nature hikes.

Community

Westmoreland

Cabarita River Adventures and Mesopotamia Leisure Farms

A 5-acre leisure farm along the Cabarita River with outdoor activities.

Farm

St. Elizabeth

Camp Irie

A campsite providing outdoor adventures, nature exploration, and cultural immersion.

Attraction

St. Elizabeth

Captain Dennis Boat Tour

A tour company offering boat tours, fishing trips, and marine excursions.

Marine/Fishing

Clarendon

Caribbean Coastal Area Management Foundation (C-CAM)

A non-profit focused on coastal conservation, marine protection, and sustainable resource management.

Environmental Organization

St. James

Catadupa Heritage and Eco Tours

A rural community in St. James known for its scenic railway tour through tropical landscapes.

Community

Portland

Charles Town Maroon Village

A historic Maroon settlement in Portland preserving Maroon culture and traditions.

Maroon Community

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

St. Elizabeth

Accompong Maroon Settlement

A historic Maroon village preserving culture with annual treaty celebrations.

Maroon Community

St. James

Adelphi/Content CDC

A community council focused on local development and engagement.

Community

Portland

Alligator Head Foundation

An environmental group dedicated to marine conservation and habitat restoration.

Environmental Organization

Hanover

Animal Farm and Nature Reserve

A farm and nature reserve promoting environmental education and conservation.

Farm

Trelawny

ANR Farms

A family farm specializing in sustainable agriculture and educational tours.

Farm

St. Thomas

Bath Botanical Gardens

A historic botanical garden with tropical plants, ideal for nature walks and education.

Community

Westmoreland

Beeston Spring - CCTN

A community initiative promoting cultural tourism in Beeston Spring.

Community

Westmoreland

Benta River Falls

A scenic waterfall near Negril, perfect for swimming and hiking.

Attraction

Westmoreland

Bluefields - CCTN

A coastal village fostering sustainable tourism in Bluefields.

Community

St. Thomas

Bowden Pen

A rural village offering eco-tourism and Maroon heritage experiences.

Maroon Community

St. Elizabeth

BREDS Treasure Beach Foundation

A non-profit supporting community development and sustainable tourism.

Non-Governmental Organization

St. Elizabeth

Brooks Farms and Adventures

An agricultural and adventure destination offering farm tours and eco-experiences.

Community

Trelawny

Bunkers Hill Cultural Xperience

A community tourism initiative in Bunkers Hill featuring cultural tours and nature hikes.

Community

Westmoreland

Cabarita River Adventures and Mesopotamia Leisure Farms

A 5-acre leisure farm along the Cabarita River with outdoor activities.

Farm

St. Elizabeth

Camp Irie

A campsite providing outdoor adventures, nature exploration, and cultural immersion.

Attraction

St. Elizabeth

Captain Dennis Boat Tour

A tour company offering boat tours, fishing trips, and marine excursions.

Marine/Fishing

Clarendon

Caribbean Coastal Area Management Foundation (C-CAM)

A non-profit focused on coastal conservation, marine protection, and sustainable resource management.

Environmental Organization

St. James

Catadupa Heritage and Eco Tours

A rural community in St. James known for its scenic railway tour through tropical landscapes.

Community

Portland

Charles Town Maroon Village

A historic Maroon settlement in Portland preserving Maroon culture and traditions.

Maroon Community

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

St. Elizabeth

Accompong Maroon Settlement

A historic Maroon village preserving culture with annual treaty celebrations.

Maroon Community

St. James

Adelphi/Content CDC

A community council focused on local development and engagement.

Community

Portland

Alligator Head Foundation

An environmental group dedicated to marine conservation and habitat restoration.

Environmental Organization

Hanover

Animal Farm and Nature Reserve

A farm and nature reserve promoting environmental education and conservation.

Farm

Trelawny

ANR Farms

A family farm specializing in sustainable agriculture and educational tours.

Farm

St. Thomas

Bath Botanical Gardens

A historic botanical garden with tropical plants, ideal for nature walks and education.

Community

Westmoreland

Beeston Spring - CCTN

A community initiative promoting cultural tourism in Beeston Spring.

Community

Westmoreland

Benta River Falls

A scenic waterfall near Negril, perfect for swimming and hiking.

Attraction

Westmoreland

Bluefields - CCTN

A coastal village fostering sustainable tourism in Bluefields.

Community

St. Thomas

Bowden Pen

A rural village offering eco-tourism and Maroon heritage experiences.

Maroon Community

St. Elizabeth

BREDS Treasure Beach Foundation

A non-profit supporting community development and sustainable tourism.

Non-Governmental Organization

St. Elizabeth

Brooks Farms and Adventures

An agricultural and adventure destination offering farm tours and eco-experiences.

Community

Trelawny

Bunkers Hill Cultural Xperience

A community tourism initiative in Bunkers Hill featuring cultural tours and nature hikes.

Community

Westmoreland

Cabarita River Adventures and Mesopotamia Leisure Farms

A 5-acre leisure farm along the Cabarita River with outdoor activities.

Farm

St. Elizabeth

Camp Irie

A campsite providing outdoor adventures, nature exploration, and cultural immersion.

Attraction

St. Elizabeth

Captain Dennis Boat Tour

A tour company offering boat tours, fishing trips, and marine excursions.

Marine/Fishing

Clarendon

Caribbean Coastal Area Management Foundation (C-CAM)

A non-profit focused on coastal conservation, marine protection, and sustainable resource management.

Environmental Organization

St. James

Catadupa Heritage and Eco Tours

A rural community in St. James known for its scenic railway tour through tropical landscapes.

Community

Portland

Charles Town Maroon Village

A historic Maroon settlement in Portland preserving Maroon culture and traditions.

Maroon Community

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Connect with Jamaica’s Community-Based Tourism Enterprises

Filters

St. Elizabeth

Accompong Maroon Settlement

A historic Maroon village preserving culture with annual treaty celebrations.

Maroon Community

St. James

Adelphi/Content CDC

A community council focused on local development and engagement.

Community

Portland

Alligator Head Foundation

An environmental group dedicated to marine conservation and habitat restoration.

Environmental Organization

Hanover

Animal Farm and Nature Reserve

A farm and nature reserve promoting environmental education and conservation.

Farm

Trelawny

ANR Farms

A family farm specializing in sustainable agriculture and educational tours.

Farm

St. Thomas

Bath Botanical Gardens

A historic botanical garden with tropical plants, ideal for nature walks and education.

Community

Westmoreland

Beeston Spring - CCTN

A community initiative promoting cultural tourism in Beeston Spring.

Community

Westmoreland

Benta River Falls

A scenic waterfall near Negril, perfect for swimming and hiking.

Attraction

Westmoreland

Bluefields - CCTN

A coastal village fostering sustainable tourism in Bluefields.

Community

St. Thomas

Bowden Pen

A rural village offering eco-tourism and Maroon heritage experiences.

Maroon Community

St. Elizabeth

BREDS Treasure Beach Foundation

A non-profit supporting community development and sustainable tourism.

Non-Governmental Organization

St. Elizabeth

Brooks Farms and Adventures

An agricultural and adventure destination offering farm tours and eco-experiences.

Community

Trelawny

Bunkers Hill Cultural Xperience

A community tourism initiative in Bunkers Hill featuring cultural tours and nature hikes.

Community

Westmoreland

Cabarita River Adventures and Mesopotamia Leisure Farms

A 5-acre leisure farm along the Cabarita River with outdoor activities.

Farm

St. Elizabeth

Camp Irie

A campsite providing outdoor adventures, nature exploration, and cultural immersion.

Attraction

St. Elizabeth

Captain Dennis Boat Tour

A tour company offering boat tours, fishing trips, and marine excursions.

Marine/Fishing

Clarendon

Caribbean Coastal Area Management Foundation (C-CAM)

A non-profit focused on coastal conservation, marine protection, and sustainable resource management.

Environmental Organization

St. James

Catadupa Heritage and Eco Tours

A rural community in St. James known for its scenic railway tour through tropical landscapes.

Community

Portland

Charles Town Maroon Village

A historic Maroon settlement in Portland preserving Maroon culture and traditions.

Maroon Community

Westmoreland

Cindy's Farms

A 22-acre family-operated pineapple farm in Westmoreland.

Farm

Get Involved

Get Involved

Get Involved

How to Support Community-Based Tourism in Jamaica

Whether you’re exploring the beauty of our island, creating something new to celebrate Jamaica, or teaming up with others to make a difference, engaging with community-based tourism is the way to show love and leave a lasting impact. Choose how you’ll get involved today and let’s build a stronger Jamaica together!

Whether you’re exploring the beauty of our island, creating something new to celebrate Jamaica, or teaming up with others to make a difference, engaging with community-based tourism is the way to show love and leave a lasting impact. Choose how you’ll get involved today and let’s build a stronger Jamaica together!

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Travel Local and See Yaad

Visit local tourism enterprises in your community and neighbouring ones.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Start Yuh Own Venture

 Launch initiatives that celebrate and preserve Jamaican heritage.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

Team Up Fi Build Yaad

Team up with local tourism enterprises to drive growth and expand opportunities.

This initiative is part of the Second Rural Economic Development Initiative (REDI II), led by the Jamaica Social Investment Fund (JSIF), funded by the Government of Jamaica and the World Bank, in collaboration with Trove Tourism Development Advisors.

Contact

Contact

Contact

Get in Touch

Connect With Us

Share your details to receive guidance on starting your own community-based tourism venture or partnering with existing initiatives.

Share your details to receive guidance on starting your own community-based tourism venture or partnering with existing initiatives.